The Concept of Ironing Artistry
From local ironing shops to professional solutions
The Ironing Artistry is a project that grew out of my practice, experience, and passion. It’s based on the idea of local ironing services - places created to truly lighten people’s load when it comes to their daily chores.
The first such ironing service was established in Gorzów Wielkopolski in response to the needs of a busy society.
“Look perfect, with ease” became its motto.
Pickup and delivery of ironed items to a location specified by the customer proved to be an added benefit for those interested. The fast pace of life and work, positive feedback from customers using the service, as well as prices that were not particularly high at the time, meant that the dry cleaning service quickly gained popularity among a diverse range of people: doctors, lawyers, managers, executives, and salespeople.
The difficulty of ironing elegant and formal attire using household irons or commercial steam generators expanded the service’s customer base to include owners of cotton, linen, natural-fiber, and silk shirts, as well as wool blouses, coats, dresses, creased pants, and suits.
Busy women who couldn’t keep up with ironing at home and single men joined the clientele.
The price increase, which was necessary due to the ironing shop’s rising operating costs, did not cause any customers to cancel their service.
For me, as the owner of a dry cleaning shop, this was proof that the idea behind the service - and promoting it in places where its customers spend their time - had struck a chord with this community.
(You can find posts about how the ironing service works on Facebook: https://www.facebook.com/PrasowalniaSTYL/, and you can order the service itself here: https://www.ironingartistry.com/about-1).
The end of 2019 brought:
my debut at the World Ironing Championships and training with the Greek ironing champion and founder of the PRIMULA brand, Tasos Arabatzidis.
In 2020, Joanna Dowejko’s Online Ironing School was launched during the STRIMA Technology Festival.
These two examples of events - which, alongside the day-to-day operations of the ironing service - made my work more engaging and made me realize that the potential of these services can extend far beyond simply taking on customers’ tedious household chores for a fee.
The years 2017-2021 brought many successes, but they also led me to the conviction that a single service is simply not enough today.
From Services to Products and Education
I realized that to be successful, I needed to diversify the scope of my activities within Ironing Artistry. It became clear that Ironing Artistry should also expand into products and solutions that support both individual customers and professionals.
The IRONING ARTISTRY brand was created - ironing board covers designed to eliminate the problems users face every day with covers commonly available on the market. That’s why IRONING ARTISTRY covers are functional, durable, and aesthetically pleasing.
They bring a new level of quality to ironing. No leaks, no grid patterns left on the fabric, machine-washable, and easy to put on the ironing board. You can find them here in our online store: https://www.ironingartistry.com/category/all-products and on Facebook: https://www.facebook.com/IroningArtistryPokrowceNaDeskiDoPrasowania/
New Experiences
My personal life led me to relocate the headquarters of Ironing Artistry from Gorzów Wielkopolski to the Poznań area.
The year 2022 was a time spent working for an international supplier of sewing and ironing technology.
Working as a Product Manager for STRIMy Ironing Solutions allowed me to enter the world of professional equipment, advanced technologies, and solutions that make professional ironing effective and ergonomic.
Among other things, I completed an in-depth workshop in the Italian cradle of ironing, during which - from the owners and employees of Battistella - I gained an inside look at the construction and design capabilities of any professional ironing solutions to meet both standard and fully customized customer expectations.
I am grateful for the opportunity to learn about the craft and the business from one of Poland’s leading authorities in the field of ironing - Paweł Broński and his team. Their knowledge, determination, and approach to work have had - and continue to have - a tremendous impact on my professional development and my work philosophy.
The end of 2023 marks yet another, fully conscious and independent phase in the work of Ironing Artistry:
https://www.facebook.com/SztukaPrasowania
The first training sessions, workshops, and consultations.
It also marked the realization that professional ironing services are becoming increasingly common. Our offerings for professionals now include consulting for companies and individuals who need and want to develop their skills in the field of ironing.
Training sessions - tailored to the needs and capabilities of participants - are conducted at the client’s location, locally in Tarnowo Podgórne, or live online.
The target audience includes local ironing services (both those already in operation and those just starting up), laundromats, vocational schools (focusing on apparel, tailoring, and hospitality), hotels, and private individuals from all over Poland.
In 2025, the owner of Ironing Artistry will open an ironing service in Tarnowo Podgórne. This confirms that the concept of professional ironing services makes sense and genuinely meets the needs of local communities.
Additionally, it could present an opportunity for a group of women who are “less attractive on LinkedIn,” by offering them the idea of starting their own businesses in one of the service sectors that allow for a decent income and the ability to balance various life roles.
In this way, everything becomes coherent and simple...
Because there is strength in simplicity.
Especially when passion is accompanied by consistency and market demand.
Today, now that Ironing Artistry has completed yet more projects, training sessions, demonstrations, and events, I am increasingly convinced that professional ironing is precisely the market segment that is stepping more and more boldly into meeting our needs - and thus, is also creating a new service market!
It can be offered as a standalone service or as part of a package provided by both small and larger companies…
I encourage you to explore this opportunity and warmly invite you to Ironing Artistry!
Joanna Dowejko,
Founder and Owner of the brands:
Sztuka Prasowania®, Ironig Artistry® Sztuka Prasowania®
